In 2010, Coty, Inc. chose RDA to create a new online presence for their Vera Wang Fragrances, which includes a master site and individual sites for the various Vera Wang products. The overall design for Vera Wang’s main site has become the template for many of the other Coty brands.
Coty frequently calls upon RDA for new product launches, including the Lovestruck site featuring Leighton Meister, and the Princess website, featuring Zoe Kravitz.
For all of these sites, RDA’s responsibility extends from concept, design, art, copy and user experience through development and on-going maintenance.
RDA’s involvement with Coty’s online presence also extends to Social Media, where we create Facebook pages such as Vera Wang’s and perform daily posts, monitoring and reports; as well as creating a content calendar for Very Wang’s retail partners (I.e., Kohl’s) to promote the launch of new products, including posts on Facebook, Twitter and Instagram.
As with most all of our clients, RDA is frequently called upon assist with important industry and internal presentations. In Coty’s case this includes producing mood and sizzle videos for Coty’s annual international marketing meetings, where many new Coty products are first introduced. These videos are produced entirely in-house by RDA.