Element Hotels

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After the success of W Hotels and Aloft Hotels, Starwood Worldwide trusted us to work on their new extended stay hotel chain “Element by Westin”. Element offers a whole living experience to help the smart conscious traveler eat well, sleep well, stay fit and be productive. Element is committed to doing its part to keep travelers – and the environment – in balance: Element is about growing forward. RDA translated the architecture into branding and applied the Element Hotels vision consistently across all communication channels: in-hotel collateral and signage, corporate ID and sales collateral, print, interactive, media.