W Hotels

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As the agency that established the unique W Hotels aesthetic and branding, RDA was integral to the expansion of the W concept into an international brand as well as into multi-use properties such as W Residences and Retreats & Spas. RDA led all aspects of W’s creative and strategic platforms, including strategic development, creative execution, production and implementation both online and offline. Individual properties around the world still execute their local marketing and creative initiatives against the global guidelines developed by RDA.

  • Client: W Hotels
  • Filed under: Hospitality and Tourism